Multimedia Collection
Pharmacy Service Administrative Organizations (PSAOS) and the Health Care Market
VHS
120 minutes
RA401 .A3 P441 1988
Managed health care is changing the way pharmaceuticals are marketed. Clearly all of pharmacy is being impacted by these changes. An important component of the changing outpatient prescription drug market is the PSAO movement. This program reviews and evaluates the marketplace events which are forcing changes. Also it thoroughly covers how PSAOs will meet these changes.
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