Multimedia Collection

The Persuaders

DVD
90 minutes
2004 HF5823 .P477 2004 DVD

FRONTLINE takes an in-depth at the multi-dollar "persuasion industries" of advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their message into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.

Distributed by PBS Video (www.pbs.org)

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Business & Economics

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