Multimedia Collection

Visual Merchandising

VHS
35 minutes
HF5845 .V571 1994 + wkbk

This informative video shows viewers how to analyze the essential elements involved in creating the right ambiance for merchandise. This program discusses:

  • the creation/change of a store's identity both from the inside and through the windows
  • techniques for using space, line and lighting
  • how to utilize colors
  • the showmanship created by using current events and holiday themes

Leading professionals discuss how visual merchandising has become a prime selling force in stores today and explain how they became involved in and found success in this exciting field.

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Business & Economics

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